Many businesses regularly conduct market research for gathering, analyzing and interpreting information about a market, product, or service.
This information is key in helping them understand their client, their competitors, and the industry in their area as well as in general. To truly be useful, market research must be done methodically and thoroughly to ensure accurate results.
This type of research is especially useful for putting together contact lists. Simply let your virtual assistant know what you’d like them to research and the variables to include.
For example, you might ask for a list of book publishing agents in your state and add that you’d like to know the company name, email address, the genres they publish, and if they are accepting submissions.
This type of research is for when you just want to know more about something. Interested in Elvis? Want to know more about the benefits of hot yoga? Wonder what’s up with those fidget spinners?
The information on any topic imaginable is out there, the trick is finding it, and sifting through what is true and false, what is relevant, and what is the most up to date information available.
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